Popular social media app, Facebook today issued out a full-page ad signed by its founder Mark Zuckerberg in 3 U.S. newspapers and 6 UK newspapers to apologise for the misuse of user data.
The ad took responsibility and apologised for Cambridge Analytica obtaining data of over 50 million users and using it in the favour of Donald Trump in the 2016 elections.

“This was a breach of trust and I’m sorry we didn’t do more at the time,” Zuckerberg wrote in the ad made in the form of a letter to Facebook users.

“I promise to do better for you,” he wrote.

According to CNN, the ad appeared in The New York Times, Wall Street Journal, and Washington Post in the U.S.

In the UK, the ad appeared on The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph.

See the ad below:

Few weeks ago, Facebook’s stock value dropped 7%, wiping $37 billion off its market value, after news reached of the misuse of user data.

Facebook had in a blog post revealed it was suspending Cambridge Analytica, a political data analytics firm that worked on ads for Donald Trump‘s 2016 elections campaign.

The company had lied about deleting data sent to it by the makers of a popular psychology test app, “thisisyourdigitallife.”

About 270,000 had registered to use the app created by University of Cambridge psychology professor, Aleksandr Kogan, Facebook wrote, who then passed their information and the information of friends whose privacy settings allowed it to Cambridge Analytica.

The data gotten was used to target ads for Donald Trump, CNBC reported.

Upon news of the misuse of the data, the company’s value dropped $37 billion, with a social media campaign to #DeleteFacebook trending.

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