Get in here all ye lovers of fashion because these are several pieces of fashion news you do not want to miss. Give us your undivided attention as we bring you “Lux by MAJU”.
Lux, the beauty soap brand from Unilever Nigeria Plc, collaborates with fast rising women brand MAJU to create the Lux by MAJU collection.
The fashion house which is based in Lagos revealed the new collection on Sunday, 3rd September, and it is surprisingly filled with adorable off-duty and work pieces, including embellished denim pants.
According to the brand Creative Director, Maju “The summer collection, designed for Lux by MAJU, is inspired by the five variants of the Lux beauty soap range. Each Lux variant represents a different personality which is highlighted in the style, texture, cut and fit of each piece in the collection while drawing inspiration from the elements, weather, and lifestyle of modern women.”
The brand further stated that the Lux and Maju collection “is primarily aimed at encouraging women all over to cultivate a lifestyle of confidence, where they look and feel good in their own skins and in their clothes too! And it will also further bridge the gap between the beauty and fashion industry in a most creative and innovative way.”
Photographer: Anny Robert | @anny_robert
Models: Beth Models | @BethModelAfrica
Makeup: D’artiste by Dodos | @iamdodos
Hair: Good Hair | @goodhairltd
Graphic Art: Kehinde Jimoh | @jefferiiii
Creative & Art Direction: Maju Team | @shopmaju
Campaign Strategist and PR: Style Me Africa | @stylemeafrica
Video: Grey Woulfe | @greywoulfe
Brands: @ShopMaju & @HouseOfLuxNG
Location: Tickle Bay Lekki Lagos | @ticklebay