A few days ago the media’s attention was drawn to the photo of a black child model being used to promote a hoodie with the inscription, “Coolest Monkey in the Jungle“ by Swedish multinational clothing-retail company Hennes & Mauritz (H&M).

A number of people slammed the photo calling it shameful and disgusting. Outraged shoppers took to Twitter to complain, along with many celebrities including The Weeknd who decided to cut ties with the brand.

The jumper is one of many variations but the question asked the most is why the black kid was made to promote the very one with a racial slur.

H&M has however apologised for using a black child to model a hoodie with the slogan “coolest monkey in the jungle”.

The high street fashion chain has removed the photo from its online store and replaced it with a photo of just the hoodie after it was heavily criticised on social media.

According to EveningStandard, an H&M spokeswoman said:

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

It comes just months after the retailer removed a hoodie bearing the words “Dogfight in Random Alley” from its stores after animal rights organisation PETA complained that it sent a “dangerous” message.

Other celebrities who have spoken against the brand includes Rapper G-Eazy and Diddy. G-Eazy, followed in The Weeknd’s footsteps, announcing on his Twitter that he’s cancelling his upcoming collaboration with H&M, while Diddy shared another version of the photo where the hoodie read, “Coolest King in the world”. He also captioned the post thus:

“Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful.”

According to Metro UK, there are reports of Diddy planning to recruit the black boy to model for his own brand Sean John.

This site uses Akismet to reduce spam. Learn how your comment data is processed.