Fenty beauty has come to stay and Rihanna is making sure everyone knows as she introduces her latest collection of body glitter the Fenty Way. And this sexy new collection promises to have you glowing like you never have before.

When Rihanna launched her beauty range, Fenty Beauty last September it had women all over the country queueing outside Sephora stores worldwide to get their hands on it and now Fenty Beauty is back with a bang as fans go wild for Rihanna’s glowing body lava.

Fenty beauty which is famous for having so much to offer women of color does not fail to do that in this collection. The extensive range targets all skin types and tones and set a lasting tone of fair representation in the beauty industry thanks to its variety of shades.

The most successful product was the Pro Filtr Foundation that comes in 40 different shades, targeting darker skin tones who struggle to find their shade. Interestingly, the collection’s darker shades have been continually sold out and continue to be one of Harvey Nichols’ biggest successes.

In a WWD report it states that,”Fenty Beauty is estimated to have made $72 million in media earnings and is set to rise to $100 million during their year anniversary in September.” As it seems that anything Rihanna creates, be it clothes, sunglasses and now make-up, turns to gold and her new collection doesn’t disappoint.

In the singer’s new summer body collection that launched yesterday, 9th of April, the star is reviving body glitter but in an elegant more grown-up, Fenty Beauty way.

According to the Fenty Beauty product description, the body lava is, ‘a limited-edition gel-based body luminizer made to veil skin in a gloriously dewy, high-shine finish that feels as dewy as it looks – for sunlit radiance anytime you please.’

‘Who Needs Clothes?!’ is a rich champagne hue with flecks of peachy shimmer. The neutral-toned shade would easily look flattering on a variety of skin tones from fair to deep. ‘Brown Sugar’ literally looks like liquid brown sugar. It has a rich chestnut colour which makes brown skin glisten like magic.

Rihanna also brought the early 2000s back with the launch of the new Fairy Bomb glitter pom-pom. The fluffy ball is doused in rose gold shimmer that leaves behind a glowing veil when applied to your skin. It deposits a subtle amount of glitter so you go sheer or pack it on depending on the occassion.

Rihanna announced via Insta stories that body lava had sold out in various locations and restocks will be on their way so it’s safe to say, Fenty Beauty has done it again.

Taking over the beauty industry one product at a time!

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