ZAZAII, Nigerian’s multi-brand retailer collaborates with renowned Nigerian designers like Xtamaliy, Ejiro Amos-Tafiri, Uju Estelo, Bel Angelique & Rasheedah on a new collection titled “Yellow Daze”. The brand continues to highlight their range of styles and brands with different aesthetically appealing editorials.

ZAZAII is the global address for shopping established and emerging African fashion, lifestyle & beauty. ZAZAII prides itself as the “next step’ for brands who have built a following and have steady sales or in the case of more established brands looking for more distribution points.

With over 50 well-known and emerging fashion, beauty and lifestyle brands from House of Tara and over 5 years in the business of African fashion, they deliver worldwide to over 60 countries and offer advice through their dedicated PS team.

Their flagship store houses over 40 brands and the ZAZAII Beauty Rooms boast retail beauty, skincare and haircare brands, as well as beauty services spanning blowdries, skin and body treatments and nail art.

The launch of its new colour story, yellow daze features silhouettes from formal to cocktail, and ZAZAII continues to dazzle us.

The brand is celebrating the new season with this edit featuring model Rasheedah in various shades of the entrancing colour. For the transitional months, ZAZAII shows us how to wear this sometimes daunting shade for work or play.

From flared sleeves to sculpted silhouettes and statement trousers, get ready to embrace bold style.

See photos below.


Model: Rasheedah | @tayo_xo
Photography: Adebayo Jolaoso | @adebayophotographer
Makeup: Juliet for ZAZAII Beauty Rooms
Styling & Art Direction: Isoken Ogiemwonyi, Assisted by Nneka Chima for ZAZAIICreate | @theobsidianway, @experiencezazaiicreate
Brands: Xtamaliy | Ejiro Amos Tafiri | Uju Estelo | Bel Angelique
Jewellery: @experiencezazaiicreate closet.

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